National campaign launches new PSAs based on real stories that inspire parents to consider adopting teens in foster care

November 12, 2021

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council has launched a new series of public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care.

The new PSAs, created pro bono by advertising agency Barbarian, are inspired by true stories of teens adopted from foster care to highlight how rewarding of an experience it is for both parents and teens. "The launch of the new PSAs continues the campaign's powerful work of sharing true and inspirational stories of teens adopted from foster care," said Michelle Hillman, Chief Campaign Development Officer of the Ad Council. "Teens in foster care deserve love and support regardless of age and these stories show the impact that families truly have on teens adopted from foster care. It is our hope that this work continues to inspire and inform prospective parents of the lifelong rewards that can come from adopting a teen from foster care. 


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